Hands down my favorite book on creativity. It's a simple, small book, the most powerful and helpful one I've read and even re-read. Sometimes you just need a new way to look at things to open your mind and be reminded of the possibilities out there. And honestly, one quote from Mr. Arden can do the trick. When it was published I bought everyone a copy and taped it under their chairs.
Nik Studzinski, ECD, , New York
Paul was the ECD at Saatchi's when I first joined. I found him incredibly intimidating at first, but over time I came to see him for what he was: a creative one-off and incredibly inspiring. This was the first book he wrote and it neatly sums up his approach to creativity and, I suppose, his approach to life.
Paul was the ECD at Saatchi's when I first joined. I found him incredibly intimidating at first, but over time I came to see him for what he was: a creative one-off and incredibly inspiring. This was the first book he wrote and it neatly sums up his approach to creativity and, I suppose, his approach to life.
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