Rabu, 25 September 2013

The Opposable Min

Another favorite is a book by Roger L. Martin called. It's about big picture thinking and how to combine seemingly opposed ways of thinking.


I like these books as a pair because one is about deep creative thinking, and the other is about broad creative thinking. Csikszentmihalyi's book is about achieving mastery in practice whilst Martin's is about how to connect different practices to innovate. This tension is at the heart of our industry's challenges; making meaningful work in a complex environment. We will always need deep expertise to make beautiful and resonant work, but to really lead innovation we'll need to curate and recombine a diversity of expertise.

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