Rabu, 25 September 2013

Sketching User Experience


Chloe Gottleib, SVP, ECD, Interaction Design, R/GA
The book by Bill Buxton talks about the importance of sampling and sketching to iterate on ideas. Buxton encourages the notion that creatives have to get the initial ideas out there quickly through sketching and then not be afraid to kill their darlings in order to find the gems that will resonate best with their audience.

                                                                          

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