It also so happens that Ad Age and Creativity's publisher, Allison Arden, has just released her own book on creativity. The Book of Doing takes a different approach from Lehrer's. While Imagine gives insightful analysis about the many factors that go into nurturing creativity, The Book of Doing encourages you to jump in head first, get your hands dirty and just make stuff. (See Wieden's famous tag above). It features a set of laws and nearly 100 fun exercises to help you shed your inhibitions to create and give your brain's right hemisphere a boost. In a way, it's like a coloring book for adults--one that inspires you to embrace the act of creating as eagerly as you did when you were a child.
Both books present a ripe opportunity for us to compile a collection of the industry's favorite reads on creativity--whether or not they're specifically related to the job of advertising or marketing. Here's a list of a few. Share your thoughts in the comments section below or give us a shout on Twitter , and we'll keep a running, go-to library of inspiration here.
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